Summit Toys began operations in 1995, introducing the talking ATM machine that helps teach children money management skills. Through the years, they have developed 12 brands and created over 400 unique products.
They came to us with the idea to build a 40-foot robot to go in their testing area that is used for focus groups for children to give feedback about their toys.
The robot was built as the façade for a glass elevator shaft, with turning ears, a scrolling LED sign and the ability to speak. To accommodate seating for the focus groups, we built custom tables to look like gears.
The interior of their building was finished off with custom built wall graphics that not only accentuated their logo but also artistically displayed their work flow process.
Click to watch the installation of the GIANT Robot Elevator Casing for Summit Toys!