Optometry professionals were invited to the historic, Palmer House Hotel, in Chicago for a private evening event to celebrate Alcon’s 70th Anniversary as well as to learn about Alcon’s products and services. Bioscience utilized this opportunity to the fullest, evident in their huge 80′ x 50′ event exhibit. The display was held in The Red Lacquer Room within the hotel. Graphic panels, monitor panels, fabric walls, backlit walls, and dividing walls were used to create an environment in the event space. The multiple graphics and dividing walls break up the large area into more intimate sections for attendees to stop and see what the company has to offer in a multitude of areas. The entry hallway stands as an attraction all its own, with LED lighting features coming in from all angles.